Create a Mission Statement That Says Something

The old adage is that actions speak louder than words. Well, how does your organization know what actions to take? As nonprofit organizations, our actions should be guided by our mission statement: a short statement of the organization’s purpose. The mission statement is the cornerstone of your organization’s identity and it’s important for your board to occasionally revisit your mission statement to see if the organization is following its mission and to see if the mission statement needs to be updated to reflect a change in the needs of your membership or community.

Katya’s Non-Profit Marketing Blog recently posted a video from Dan Heath at Fast Company about how to make a better mission statement. Because we are nonprofits, it’s even more important to have a great mission statement because this is what tells your membership and community why they should support your organization, whether through donations, volunteering, or signing their children up with one of your teams. Simply: make your mission statement say something about who you are, what you do, and why you do it.

Watch Dan Heath’s video below and you’ll see why it’s easy to create mission statements that don’t clearly and concretely communicate the “why” of your Club or Association. Think about adding a review of your mission statement to an upcoming board meeting and share the video with your board members to show that it’s not scary to talk about mission statements.


About Hillary Beehler

I'm the Organization and Member Services Director for Washington Youth Soccer, the US Youth Soccer charter association for the State of Washington. WA Youth Soccer serves over 125,000 registered players across all levels of play, from Under 5 to Under 19.
This entry was posted in 501(c)(3), Board Resources, Nonprofit Corporation, Resources. Bookmark the permalink.

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